MOJA REPORTS: 64% OF BRITS REVEAL THEIR HAPPY PLACE IS THEIR CAR
LONDON, Sept. 21, 2023 /PRNewswire/ -- Moja, AXA UK's digital-only insurance brand, reveals that 64% of Brits see their car as their ultimate happy place. Everyone has experienced the feeling of escape a car can bring, whether they are the driver or the passenger. A poll of 2,000 adults revealed that a good car journey gives them independence (52%), freedom (42%) and time to self-reflect (34%).
- Over half (52%) of people feel the most independent in their car, whereas just under half (49%) say it's their happy place because they can travel with their family
- 38% say the most exciting thing they have ever done in a car was creating memories with their best friends, with over a quarter (26%) revealing they have used a car trip to declare their love for someone
- Moja, AXA UK's digital-only insurance brand, is working with Chris Taylor, Love Island personality and recent star in the hit film Barbie, to find the nation's happy place
Many treasured moments come out of a long drive, with 38% of Brits saying their favourite has been creating memories for life with friends, 26% confessing their love for that special someone in the passenger seat, and a fifth (20%) admitting that sleeping in their car was one of their more exciting memories.
Moja, which can be found through mojainsurance.co.uk, is working with former Love Islander and social media influencer Chris Taylor to find the nation's happy place. To Chris, the importance of escapism and having a stress-free, fun journey on the road is a must.
Chris Taylor, TV Personality and Social Media Influencer comments: "In this busy day and age, it's so important to be able to understand where your happy place is, so you can allow yourself to have moments of zen, reflection and fun."
The research has also revealed the top regions for road trips. Scotland tops the charts (22%), with the Southwest (16%) and Wales (11%) following closely behind.
When it comes to those more personal moments, a third (33%) of people find it easier to open up to a partner in the car, and a further 21% rely on longer journeys to work through relationship issues. The car is also a popular location to chat through challenging topics, with 17% saying it helps because they don't need to look their partner in the eye.
Tara Foley, CEO at AXA UK Retail, comments: "This research shows that some of the most important moments centre around your car, such as bringing your child home for the first time or making great memories with friends. With more than 60% of people saying that the car is their ultimate happy place, it shows how important it is to make the overall driving experience as stress free as possible to keep those happy times going. This is what we're aiming to do with Moja, by making motor insurance simpler, fairer and always there for our customers."
46% of people have taken the car out to help a friend in need, 34% to clear their head and 32% to check out a place in their area that they've always wanted to visit.
To find out more about the great value, online-only motor insurance cover offered by Moja, visit mojainsurance.co.uk
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